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Library Resource Guides: Copyright & referencing

Using images & videos in presentation materials

Are you using images or video clips in your presentations and training materials?

Remember, copyright owners have exclusive rights over the use of their creations ("all rights reserved"). Unless the material is in the 'public domain' (out of copyright), this means that you need the copyright holder's approval to use material, including videos and images in training materials. Some copyright holders will apply a licence (e.g. Creative Commons) which allows you to use their work under certain conditions (e.g. if the creator is attributed, or for non-commercial purposes).


  • Check the terms of use (usually found under 'Conditions of Use', 'Permission', or 'Copyright')
  • Include a citation with the selected image.

The following resources contain a huge range of items which are labeled for reuse:

How do I reference an image or video?

Some images and videos require attribution as part of their licence or terms of use. Even when using content from the public domain, it is best practice to include a reference to the work, including the title, author, web address, and licence (if applicable), e.g.:

['Title'] by [author], [web address], is licensed under [licence name and link].

Below are examples of how you might reference a Creative Commons image:

APA 6th referencing style:

University of Salford Press Office. (2010, November 10). Nursing [photograph]. Retrieved from CC-BY 2.0

Creative Commons referencing style:

'Nursing' by University of Salford Press Office, is licensed under CC-BY 2.0

ANMF (Vic Branch) Library's APA Referencing Tool

The ANMF (Vic Branch) library have created a multimedia tool to assist you with your referencing. It allows you select the type of material that you to reference (e.g. book, journal article, web page, etc.) and then leads you to an example of a citation and reference for this particular resource type in APA 6th style.

Australian Copyright Council information sheets

The Australian Copyright Council has created a series of useful, brief information sheets to assist in understanding your rights and responsibilities under the Copyright Act 1968 when using the creations of others.

Tweets on copyright & open access